I recently requested reviews for my new suspense novel BORN IN BLOOD. Once a book is written, this is the next step (prior to and after publication), asking for reviews. How may authors out there find this intimidating? "I know there's millions of books out there, but hey, would you read and review mine, then post that review, like everywhere?" Ha! So how do you approach this part of the author's job? Or does your publisher take care of it?